IKEA & 25m2 Syria

IKEA, the Norwegian Red Cross and advertising agency POL teamed up to create the awareness campaign "25m2 Syria". Inside an IKEA store in Slependen, Norway, a full-size Syrian home was recreated. The 25m2 home is a replica of Dana's home, a woman who lives there with her family of nine. What looks like the usual IKEA posters of product descriptions are posters with stories of Syrians, the "price tags" call visitors to act (via).



“When we had to flee to this area to find safety, we did not have enough money to rent a better place. We have no money to buy mattresses and blankets, or clothes for the children.”
Rana