Fat Rolls. From Hiding to Accentuating.

"The project started by me looking at how I had dealt with my own body image over the previous years. I started by taking a series of photographs wearing a waist clincher I had bought in Brazil a couple of years ago. The intention of that purchase was having a slimmer figure, but the piece was so tight that it would make rolls pop up and down. So, to smooth them out, you'd need a specific type of bra, then a specific type of knickers and so on. I was interested in proposing a new way of looking at those areas that I had tried to hide so much before."
Karoline Vitto



"To me, this collection is not really about size, but about form. Aesthetic pressure is something that most women, if not all women, suffer from. I'm not trying to say that this is a solution, or that I am telling everyone's story – body acceptance is a very individual process – but what I really hoped with this collection was proposing a kinder way of looking at areas we used to consider 'flaws'."
Karoline Vitto

"I think more and more brands are concerned about representativity. That means not only more diversity on catwalks but also more sizes to chose from – different body types on ads and media. However, I know that there has been a lot of talk about how body positivity is a 'trend', which is a word that I totally disagree with. It shouldn’t be a trend, it should be part of what we consider when we design. Ultimately, that's one of the biggest barriers for small brands and young designers, the variety of sizes always makes production more complicated. I would still love to see not only more sizes, but also more shapes within the same size."
Karoline Vitto

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