Beautiful Disruption. Nadine Ijewere's Photography.

Nadine Ijewere is a London-born photographer with a Nigerian-Jamaican background. With her approach, she aims to help establish "a new standard of beauty" (via). For her commissions, she usually does most of the casting herself choosing models who (apart from age) do not conform to the traditional industry standards and who are ethnically underrepresented (via). In 2019, she became the first Black woman to shoot a cover for Vogue (via).

My work is all about the celebration of diversity without creating a representation – particularly for women, as we are the ones who are more exposed to beauty ideals and to not being comfortable in who we are.

Nadine Ijewere

I find beauty in all its facets. My work is about showcasing different forms of beauty that I believe our society could do a better job of representing. We are so different, and I think it is especially important to show this in the world of fashion. I follow this principle when I cast models and also by exploring my own origins and identity.

Nadine Ijewere

Excerpts from an interview:

Looking at these images, I wish that I saw these kinds of images and people that looked like me when I was growing up. It’s such an important thing and it’s exciting that there are more Black creatives now using their culture and heritage to create amazing images that can be used for research or reference because it wasn’t necessarily available for me. Even now, it’s in a questionable quantity and finding images for inspiration is quite difficult, but it’s nice that the images we create can inspire the next generation. 

Positivity is important because for so long there have been negative connotations around the Black community and Black women and it’s something that we don’t really see celebrated or portrayed in a beautiful way. In the past, when you did see women of colour, there was always an element in place to make them conform to what the beauty ideal was – whether it’s straightening their hair or lightening their skin. It’s important for me to reframe that and show women of colour in a positive light, that’s what my work is all about.

I would have been a lot less self-conscious because growing up, I was always the sort of person who tried to fit in and change something about me. My hair was a big issue because I grew up in an environment that was predominantly white and went to a school that was the same so I was always trying to assimilate to fit in. 

I would straighten my hair a lot and would wear weaves and extensions instead of my natural hair because in fashion and beauty you never really saw girls with tight curls or Afro-type hair being portrayed as beautiful. If you did, it would be the images in Black hair salons of girls on relaxer kits with silky, straight hair. It was the image that was constantly shoved in your face, so of course you felt insecure because that’s not the hair you had. Even protective styles which are natural like cornrows and braids were seen as not beautiful or unprofessional. 

You become very restricted in a sense and you lose your sense of identity because you’re trying to fit in and be somebody else. I struggled with that for years, but having images like the images I see now would be incredible because it shows beauty as being multifaceted, there’s different kinds of elements and layers to it. It shows it in a different way and celebrates it across the board and that’s super exciting.

Nadine Ijewere

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photographs by Nadine Ijewere via and via and via and via