The Bechdel Test, Goats, Sweden Again & Time for Another Tribute to Ingrid Bergman

The Bechdel test is named after a character by the American cartoonist Alison Bechdel that only goes to the cinema if the film satisfies three basic requirements, i.e.: 1) It has to have at least two (named) women in it 2) who talk to each other 3) about something besides a man (via).



Recently, cinemas in Sweden introduced the Bechdel rating to highlight gender bias, to draw attention to the fact that only a few films pass the test and to ensure that more female stories will be seen on screens in future. Movies have to pass the Bechdel test in order to get an A rating. Limitations are discussed since the test does not rate the quality. It is, however, certainly one of Sweden's clear moves to promote gender equality (via).



Photos via and via

Volvo, Welfare, Alcohol, Cold, Blonde and Blue-Eyed: The Swedish Stereotype and a Tribute to Ingrid Bergman

In 2003, the Council for the Promotion of Sweden decided to launch the Study of Sweden's Image Abroad and included 23 countries and the city of Brussels in its study. Knowledge and attitude differed from country to country, the content of the stereotypes varied as well ranging from "welfare model and gender equality" in Spain to "god-fearing, suicide prone and promiscuous" in the US. In general, the attitudes were rather positive.



According to the study, the most common perceptions and clichés about Sweden are 1) welfare, 2) music, literature and films such ABBA, Astrid Lindgren and Ingmar Bergman, 3) beautiful women and sexual lieberation, 4) nature, 5) cars, particularly Volvo, c) sports, 7) IKEA, 8) good neighbours (coming from the Nordic countries), 9) the cold, 10) sparsely populated country, 11) neutrality, 12) meatballs, 13) alcohol, 14) Nobel, and 15) high taxes and extensive prohibitions.



Positive attributions to the Swedish are: open, well organised, efficient, punctual, thorough, law-abiding, well educated, knowledgeable, pro-technology, modern, honest, reliable, correct, skilled in languages, urbane, nature-loving, peace-loving, faithful friends, friendly, kind-hearted and possessing strong work ethic.
The negative ones are: gloomy, lacking in humour, rather boring, coldly remote, introvert, too controlled, provincial, impolite, boorish, naive, insensitive to the subtleties of the English language, know-alls, impious, depressed, shy, and inclined to drink.



Ministry for Foreign Affairs Sweden (2003) Images of Sweden abroad. A study of the changes, the present situation and assessment methods (via)

Photos of Ingrid Bergman via and by Bob Landry for Life Magazine (1941) via and via