When the right soap used to help find a husband and save the marriage

J: Everything was swell between Tom and me. Until that hateful Babs Brown came along and dazzled him with her school girl complexion.
W: Darling, why don't you see a good beauty specialist, and find out what's wrong with your complexion? You're no older than Babs..
... Jane consults Emil, famous Chicago beauty specialist.
E: Even though you're only 20, your complexion has the symptoms of what I call "middle-age" skin! It's too dull and coarse-textured. I suggest that you change to Palmolive soap....
W: Orchids from Tom, again!
J: Yes! Isn't it wonderful how different he's been since Palmolive helped me get rid of that ugly, dry, "middle-age" skin!



Honeymooning Now...
Yes! Romance comes to girls who guard against dry, lifeless "middle-age" skin!



... A wife can blame herself if she loses love by getting "middle-age" skin! 
N: And, mother, he never takes me out any more! Sometimes I think he's ashamed of me!
M: Do you think it could be your complexion, Nell? You used to have such a lovely skin, and now...
N: You mean it's grown so dry and lifeless! I know it, mother. But what can I do?
M: Maybe you're using the wrong soap! Why don't you change to Palmolive?
M: You see, Palmolive is made with olive and palm oils, nature's finest beauty aids! That's why it's so good for dry, lifeless skin. It's gentle, different lather cleanses so thoroughly, softens and refines skin texture...leaves complexions radiant!
N: I'll certainly try Palmolive!
N: Bob's so proud of me again, since I use only Palmolive, the soap made with olive oil to keep skin soft, smooth, young!
(from 1938)



... Girls with empty date books ought to read these facts about dry, lifeless "middle-age" skin!
H: Don't tell me you're going out again tonight! Well, I suppose if I had your "schoolgirl complexion" instead of my dry, lifeless, old-looking skin my date book would be filled up, too!
W: Listen, Helen! There must be some good reason why you have that trouble with your skin! Maybe you're using the wrong soap! Why don't you try Palmolive?
W: You see, Palmolive is made with olive and palm oils, nature's finest beauty aids. That's why its lather is so different, so good for dry, lifeless skin! Palmolive cleanses so thoroughly yet so gently that it leaves skin soft and smooth... complexions radiant!
H: Well, that's the most convincing beauty talk I've ever heard! From now on I'll use only Palmolive soap! And you'd better start getting ready to have a popular room-mate on your hands!



... I've seen it wreck romances... That's why I guard against dry, lifeless "middle-age" skin!
A: You know how men are, Gail! They like to be proud of their sweet-hearts and wives! Besides, you must admit there's not much allure in dry, lifeless, old-looking skin!
G: But how can a girl guard against it, Alice?
A: Why don't you try Palmolive soap? It's made with olive and palm oils, nature's finest beauty aids. That's why its lather is so different, so good for dry, lifeless skin! Palmolive cleanses so thoroughly yet so gently that it leaves skin soft and smooth... complexions radiant!
G: Well, if Palmolive is the secret of your "schoolgirl complexion" I'm going to make it my beauty soap, too!



... Looking for romance? Then guard against dry, lifeless "middle-age" skin!
W: A girl isn't giving love a chance, unless she keeps her complexion smooth and lovely!
X: Well, I wish you'd  give me your beauty secret! My skin's so dry and lifeless!
W: Maybe you're using the wrong soap! Why don't you try Palmolive? There's nothing like it for guarding against dry, lifeless "middle-age" skin!
W: You see, Palmolive is made with olive and palm oils, nature's finest beauty aids. That's why it's so good for dry, lifeless skin. Its gentle, different lather cleanses so thoroughly, softens and refines skin texture, leaves complexions radiant!
X: If Palmolive will give me a lovely complexion like yours, I'll change to it today!



... Yes! Husbands stay lovers... when wives guard against dry, lifeless "middle-age" skin!
W: Don't tell me you've been married ten years? Anyone would think you were a bride, the fuss Tom makes over you! No wonder though, with that lovely complexion!
W: Wish I could find something to agree with my complexion! It's grown so dry, lifeless and coarse-looking... I have regular "middle-age" skin!
X: Why don't you try Palmolive soap? I never use anything else!
W: (...)



They're four years old... and the Dionne quins have never used any soap except Palmolive!
Joan follows the quin's example ... and is she glad!
J: Men never used to invite me anywhere, because my complexion was terrible...dry, lifeless, regular "middle-age" skin! Then I changed to Palmolive, the only soap Dr. Dafoe found pure, gentle, safe enough for the quins!
J: (...) And now that my skin's lovely again, I'm always dated up!



What fools wives are to let themselves get "middle-age" skin!
Married ten years, but...
M: Look what Bob gave me on our anniversary! Isn't he wonderful?
X: You're pretty wonderful, too... keeping yourself so young and lovely! I'd give anything to have a complexion like yours.
W: I'm sure you can, Madge! For a long time my skin was simply awful! So dry, lifeless and coarse-looking... regular "middle-age" skin! then luckily I tried Palmolive.
(...)



... "Middle-age" skin? Don't try to scare me... Why, I'm only 22!



Young as I am, I've learned I have to guard against dry, lifeless, old-looking skin!



... Love is such a precious thing! Why riks losing it with dry, lifeless "middle-age" skin?
W: I think you're just silly to risk getting dry, lifeless "middle-age" skin! You know how much a lovely complexion means to a man!
X: But why do you think Palmolive would help my skin? Why is it different from other soaps?
W: Because Palmolive is made with olive oil, a matchless beauty aid provided by nature herself to keep skin soft, smooth, young! That's why Palmolive is so good for dry, lifeless skin!
W: And because Palmolive is made only with olive and palm oil, its lather is really different! It cleanses thoroughly, keeps pores so clean and healthy, leaves complexions radiant!
X: I guess I'd better take your advice and use only Palmolive, too! That "schoolgirl complexion" of yours certainly works like a charm with the men!



... I give up!... She's let herself get "middle-age" skin!
A: All right, I'll give you one more chance! Get rid of that dry, lifeless, coarse-looking skin! Stop using just any soap-change to Palmolive right away!
W: Palmolive soap? Why does it make complexions lovelier?
A: Because (...)
... A few weeks later.
A: So you're off to another dance! Tom is certainly rushing you since Palmolive helped you get rid of that "middle age" skin!



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