"Mirror/Mirror: Survey of Women's Reflections of Beauty, Image and Media" is a survey conducted in 2019. It found that 64% of women aged 39 to 54 and 74% of women aged 55 to 73 feel that the beauty industry creates products not having people their age in mind and that they are underrepresented in beauty advertising. More than 70% of the women across both age groups state that they would be more likely to purchase from brands that are more inclusive in terms of age. 76% of women aged 22 to 38 agree with this statement (via).
photographs of Joan Crawford by Eve Arnold (1959) via
Last year, the brand PANGAIA released a film honouring Black and queer communities. The film was directed by Rodney Passé, the people portrayed are a DJ, an urban educator, a stylist, and a musician.
(...) these community activists take a tour of places in Brooklyn that evoke a sense of collective care and resilience. Woven throughout this uplifting portrait of Blackness and queerness is the soft caesuras and storied stanzas of an original poem written by Jasmine Mans, who is also featured in Wè.
Photographs of people aged over fifty are usually missing and if they are not,
you might wish they were. Using natural language processing technology, Thayer and
Skufca (2019) reviewed more than 1.116 online images (randomly drawn from more
than 2.7 million images) posted in 2018 by brands and opinion leaders on sites
and social media (Facebook, Instagram, Twitter, blogs, news sites) with at
least one million followers.
The results:
46% of the adult population in the US is over fifty but only 15% of the images
contain people in "that age segment".
The images suggest homogeneity and exaggerate stereotypcial and outdated
characteristics. While 31% of adults over fifty colour their hair, only 15% of the images show nongrey hair. 73% of images
of the so-called "50-plus" show
people with wrinkles, 12% have age spots, only 15% have clear skin.
Snapshots of those over 65 become less varied and vibrant.
Seven in ten photographs of people over fifty show them in isolated
situations, seated, alone, dependent, with a partner or a medical professional
receiving care. Younger adults, however, are often "standing in the workplace,
giving speeches, or actively participating in the world".
While 30% of the labour force is fifty or older, only 13% of images involve
these adults at work settings. The contrast: 55% of photographs of people
under fifty show them at work.
Only 5% of images depict people over fifty interacting with technology. And if
they do, the photographs usually involve a younger person teaching the older
one how to use it.
- - - - - - - - - Thayer, C. & Skufca, L. (2019). Media Image Landscape: Age
Representation in Online Images. Wahsington, DC: AARP Research,
link - photograph by Richard Sandler
via
"225,000 older people often go a whole week without speaking to anyone at all. So we've partnered with Cadbury to encourage everyone to have a conversation with an older person and to celebrate the story of an older person you know." Age UK
"Captain Sir Tom Moore has joined Cadbury’s ‘Donate Your Words’ campaign in collaboration with Age UK, which aims to encourage Brits to start a conversation with an older person in their family or community, to help tackle loneliness." (via)
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Watch more clips:
::: The Originals: WATCH ::: Manchester United: WATCH ::: Fence: WATCH ::: Donate your words: WATCH
Often a wife fails to realize that doubts due to one intimate neglect shut her out from happy married love.
A man marries a woman because he loves her. So instead of blaming him if married love begins to cool, she should question herself. Is she truly trying to keep her husband and herself eager, happy married lovers? One most effective way to safeguard her dainty feminine allure is by practicing complete feminine hygiene as provided by vaginal douches with a scientifically correct preparation like "Lysol". So easy a way to keep married lovers apart.
(...) You, too, can rely on "Lysol" to help protect your married happiness...keep you desirable!
You're beautiful. You know from girl things. Like cooking. And sewing. And smelling nice. And looking in mirrors. But football? So, all day Sunday, he takes his six-pack, plants his highness in fornt of the TV and watches those overgrown goots run into each other. And you've got nothing to do but talk to the other football widows on the phone.
Though she was a tiger lady, our hero didn't have to fire a shot to floor her. After one look at his Mr Leggs slacks, she was ready to have him walk all over her. That noble style sure soothes the savage heart! If you'd like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks. Such as our new automatic wash-wear blend of 65% "Dacron" and 35% rayon - incomparably wrinkle-resistant.
A display of affection is great ... but enough is enough. She couldn't keep her hands off him. Always the little hugs, the pats on the cheek. Sly pinches. It could drive a man to the licence bureau. It all began when he wore his first pair of Mr. Leggs Slacks, tailored by Thomson. But he kept his head; now everything's under control. Why don't you try a pair of Mr. Leggs ... and get ready to dig.
FREE! Does your girl have perfect legs? ...
Say that your mother, the interior decorator, must live with you.
Insist that she walk three paces behind you.
Ask her if she minds your spending one evening a week with your first wife.
Make a pass at her mother. Her father?
This is so beautiful. So beautiful. Unlike some reactions.
"SAS is a Scandinavian airline that brings travelers to, from an within Scandinavia. We stand by the core message in the commercial, that travel enriches us.
When we travel, we influence our surroundings and we are influenced by others. The experiences we bring back from our travels inspire us as individuals, but also our society.
When analyzing the pattern and volume of reactions we have reason to suspect an online attack and that the campaign has been hijacked. We do not want to risk being a platform for views that we do not share. We have therefore temporarily removed the film from our channels and we are currently evaluating the next step." SAS
"The new "What’s your name" spot from ad agency Iris centers on James, who is challenged when people continue to call him by his birth name, "Jemma," during his transition. He finds acceptance when he goes to Starbucks and orders a coffee, shares his name James and hears the barista calling it out."
"In highlighting the coffee chain as a safe haven for transgender people, Starbucks is establishing where it stands on inclusivity. By including the voices of transgender people who have organically shared their stories of trialing new names at Starbucks, the brand is showing that it is not only open to a diverse customer base, but that it is listening to all parts of that base when marketing around what makes its brand special." (via)
"The value of a brand could be greater by creating real empathy with the youth, instead of going and selling them a Sprite. We got out of the habitual marketing tone, and out of what we are supposed to do and we ran away from the target clichés." Maxi Itzkoff, creative director of campaign
The campaign was launched by Sprite Argentina (part of the Coca-Cola company) in November 2019.
Here we go, Nike celebrating diversity again, London's diversity.
"The new Cannes Social & Influencer Lions has its first Grand Prix winner: Nike’s “Nothing Beats a Londoner” from Wieden+Kennedy, London. A key component of the campaign is a short film--directed by the Megaforce collective and produced by Riff Raff Films--which centers on enterprising, fiercely competitive, young Londoners who shape sport and culture in the metropolis around them." (via)
Many women don't find whiskey very likeable.
In fact, they find it hard to take.
So you usually find them with gin or vodka, or one of those lady drinks.
But we've changed all that. We've given whiskey more appeal.
A lady can even drink Soft Whiskey straight. Without batting an eyelash. Soft Whiskey swallows nice and easy, treating her ever so tenderly.
But don't get the wrong idea. Soft Whiskey is not softie. It's 86 proof. And does exactly what any 86 proof does. It just does it softer. So lady, be discreet.
Now, about the softening process. All we can tell you is, some of Calvert Extra is distilled in small batches instead of huge ones. Forgive our being so closemouthed. But we fell flat on our faces in year after year of experiments before we found the formula.
After all that, we're not going to make it easy for anyone to steal our women.
In 2012, Nike launched the "Find Your Greatness" campaign showing "everyday athletes around the world training, playing and competing" (via).
One of the many messages: "If we think greatness is supposed to look a certain way, act a certain way and play a certain way, we certainly need to rethink some things."
"For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, the second film in the JDI series, “Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.
Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge — in this film, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10 years old has become the one to beat on his wrestling team; Charlie Jabaley — an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversed the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who simultaneously played linebacker and was named homecoming queen during her high school senior season. (...)
Narrated by Colin Kaepernick, “Dream Crazy” provides encouragement to everyone who has crazy dreams and goals that may seem unsurmountable." Nike
Before buying your wife a new cross-flow Cortina, make her repeat after you: I WILL see the housework's done before dashing off to show the girls my new Cortina's chic interior colour scheme. I WILL spend more time behind the wheel of my sewing machine than the padded wheel of my Cortina and running through my smooth automatic transmission. I WILL put up with washday blues before scenic views. I WON'T get parking tickets simply to draw attention to my new Cortina.
"Alice" is the machine on the right - an artificial voice that simulates the sound pressure of a human voice talking into a telephone.
The more than 7.000.000 phones Western Electric makes for the Bell System each year, at our Indianapolis and Shreveport plants, must respond perfectly to every sound she makes before they pass inspection.
Alice is just one of many testing devices Western Electric uses to make sure every piece of telephone equipment we make for the Bell System communications network functions the way it's supposed to.
Because that network is so reliable, you can call almost anywhere, and reach the one number you want out of millions in seconds.
If you're wondering why we named her "Alice" instead of "Sam" or "Henry" - can you image giving a man's name to a machine that always has the last word?
"Thirty years ago, we launched our The Best A Man Can Get tagline.
Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve.
But turn on the news today and it’s easy to believe that men are not at their best. Many find themselves at a crossroads, caught between the past and a new era of masculinity. While it is clear that changes are needed, where and how we can start to effect that change is less obvious for many. And when the changes needed seem so monumental, it can feel daunting to begin. So, let’s do it together.
It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. With that in mind, we have spent the last few months taking a hard look at our past and coming communication and reflecting on the types of men and behaviors we want to celebrate. We’re inviting all men along this journey with us – to strive to be better, to make us better, and to help each other be better.
From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette. In the ads we run, the images we publish to social media, the words we choose, and so much more.
As part of The Best Men Can Be campaign, Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation.
Our tagline needs to continue to inspire us all to be better every day, and to help create a new standard for boys to admire and for men to achieve… Because the boys of today are the men of tomorrow.
We’ve all got work to do. And it starts today." Gillette
"It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something. Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of masculinity, and it is no longer the cliche is once was." Mark Borkowski
In its latest advertising campaign, Gillette replaced the tagline "The best men can get" with "The best men can be". The new narrative about a different type of masculinity went viral, the company was bombarded with praise, abuse and calls for boycott (via).
