"Travelling is breaking boundaries. To travel is to fuel that inner spark of natural curiosity that leads us to explore. Leads us to pursue new ways, and see the world in a different light every day. Discover new places. People. Faces. Gestures. A world of unexpected opportunities."
Together with DNA testing service AncestryDNA, ad agency &Co and production house Bacon, Danish flight comparison site momondo launched "The DNA Journey", an ongoing contest that encourages people to send in their DNA samples and win a trip to countries of their unknown origin (via). With this journey, momondo aims to make people understand that there are more things uniting us, than dividing us (via).
"Let's open our world.
We only have one world, but it’s divided. We tend to think that there are more things dividing us than uniting us.
momondo was founded on the belief that everybody should be able to travel the world, to meet other people, and experience other cultures and religions. Travel opens our minds: when we experience something different, we begin to see things differently.
To celebrate the colourful diversity of the world, we invite you to join The DNA Journey. We hope it will inspire you to explore your own diversity and discover how you are connected to the rest of the world."
And here the beautiful clip (although actors are said to be participating) with partly patriotic and nationalistic participants showing their reactions to finding out that they are part Turkish or 5% German:
photographs of Romy Schneider and Audrey Hepburn via and via and via