In the 1960s, African Americans started the movement "Black is Beautiful" which later became an international one. Its aim was to counteract the idea and ideal of "white" features setting beauty standards which in other words meant that "black" features were contradictory to beauty. Among other practices, this movement also encouraged people to stop eliminating their "visible Africanness" by e.g. straightening their hair or bleaching their skin. (photo via)
Black dolls manufactured in 1968 to celebrate the "Black is Beautiful" movement (photo via)
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