Monday, 24 July 2017

My Black is Beautiful

"We know that bias is not just an African American issue. It’s an issue that takes on many shapes and forms, across gender, race, age, weight, sexual orientation, and more. Our goal with 'The Talk' is to help raise awareness about the impact of bias, we are also hopeful that we can make progress toward a less biased future by recognizing the power of people of all backgrounds and races showing up for one another."
Damon D. Jones, director of global company communications for Procter & Gamble

"My Black is Beautiful was created in 2007 by a group of visionary black women at P&G to spark a broader dialogue about black beauty. Our mission is to ignite and support a sustained national conversation by, for and about black women. Together, we can serve as the catalyst for a movement that effects positive change."
Procter & Gamble

The My Black is Beautiful Manifesto (via):

From the color of my skin,
to the texture of my hair,
to the length of my strands,
to the breadth of my smile,
to the stride of my gait,

to the span of my arms,
to the depth of my bosom,
to the curve of my hips,
to the glow of my skin,
My Black is Beautiful.

It cannot be denied.
It will not be contained,
And only I will define it.
For when I look in my mirror,
my very soul cries out,
My Black is Beautiful.

And so today,
I speak it out loud,
I declare it anew,
My Black is Beautiful.

Whether celebrated,
exploited or denigrated.
Whether natural from inside
or skillfully applied,
My Black is Beautiful.

To my daughters,
my sisters,
my nieces,
my cousins,
my colleagues and my friends,
I speak for us all when I say again,
My Black is Beautiful.

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More P&G commercials/diversity campaigns:

::: #WeSeeEqual: WATCH
::: #LikeAGirl: WATCH
::: Unstoppable: WATCH