Tuesday, 23 February 2021

Meet me in St. Louis

Webster University's Diversity, Equity and Inclusion Virtual Conference, 23-25 February.



My lecture: The Urgent Need for a New Narrative on Ageing; 24th February, 11 AM - 12 St. Louis time

Age is not a popular diversity dimension to focus on. Research shows comparably little interest, there are no allies, no hashtags trending. The reluctance to turn it into an issue society discusses leads to little awareness. Ageism hardly elicits emotional responses in everyday life – no matter if encountered in health care, design, language, marketing, movies, urban planning or at the workplace, to mention a few. We are taught gerontophobic stereotypes in younger years and start developing prejudice against our future selves early which makes them appear more acceptable at a later stage and us vulnerable to self-stereotyping. Despite the need to act and the fact that old age, if we are lucky, affects us all, stigmatising ageing is widely accepted.

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