80% Experiencing Everyday Ageism

According to a poll (n = 2.048 adults aged 50 to 80) carried out in the United States by the University of Michigan Institute for Healthcare Poliy and Innovation shortly before the pandemic started, more than 80% commonly experience at least one form of ageism in everyday life... the usual remarks about using a smartphone, jokes about losing one's memory or hearing, magazine ads focusing on wrinkles and grey hair... a never-ending and sociall accepted list (via).

The new poll asked older adults about nine forms of everyday ageism, and analyzed the results based on respondents’ age, income, media consumption habits, residence, work status, and self-reported health and appearance.

In all, 65% said they’re commonly exposed to ageist messages in materials they watch or read, and 45% said they sometimes or often experience ageism in interactions with other people. More than one-third of older adults have internalized stereotypes to the extent that they agreed or strongly agreed that feeling lonely or depressed were inherent parts of growing older.

Older and lower income older adults were more likely to report that they commonly experienced three or more forms of everyday ageism. Women, those who had retired and those who lived in rural areas were also more likely than men to experience it, as well as those still working and those living in suburban or urban areas.

“Everyday ageism is part of American culture and one of the most common and socially condoned forms of prejudice and discrimination. There is no doubt that it harms the health and wellbeing of older adults (...). In addition to addressing everyday ageism in general, we as a society should be especially careful about how ageist prejudices and stereotypes affect our response to the massive public health challenges of the ongoing pandemic.”

Julie Ober Allen, research fellow at the Institute for Social Research

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photograph by Leon Levinstein (Fifth Avenue, 1969) via