"Mirror/Mirror: Survey of Women's Reflections of Beauty, Image and Media" is a survey conducted in 2019. It found that 64% of women aged 39 to 54 and 74% of women aged 55 to 73 feel that the beauty industry creates products not having people their age in mind and that they are underrepresented in beauty advertising. More than 70% of the women across both age groups state that they would be more likely to purchase from brands that are more inclusive in terms of age. 76% of women aged 22 to 38 agree with this statement (via).
photographs of Joan Crawford by Eve Arnold (1959) via