Thursday, 2 February 2017

Alt Det Vi Deler

"All that we share" is a commerical that features eighty Danes from all walks of life. Before filming, participants were given forty questions to consider. During filming, they clustered according to their responses...

"It’s easy to put people in boxes. There’s us. And there’s them. The high earners. And those just getting by. Those we trust. And those we avoid. There’s the new Danes. And those who have always been here. The people from the countryside. And those who have never seen a cow. The religious. And the confident. There are those we share something with. And those we don’t share something with.

Welcome. I am going to ask you some questions today. Some might be a bit personal – but I hope you will answer them honestly. Who in this room was the class clown? Who are step parents? And then there’s suddenly us. We who believe in life after death. We who have seen a UFO. And all of us who love to dance. We who have been bullied. And we who have bullied others. And then there’s us who had sex this past week. We who are brokenhearted. We who are madly in love. We who feel lonely. We who are bisexual. And we who acknowledge the courage of others. We who have found the meaning of life. And those of us who have saved a life. And then there’s all of us who just love Denmark. So maybe there’s more that brings us together than we think."

Developed at &Co, Copenhagen.
Shot by director Asger Leth via Moland Film
Music “Heartfelt Universe” by Michael Sajic