Audi's Daughter

"What do I tell my daughter? Do I tell her that her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?..."

"Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average. 

This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone." Audi USA

Audi launched its ninth Super Bowl ad stating in a press release that is committed to supporting women's pay equality in the workplace. In addition, 50% of candidates of its graduate internship programme have to be female. The commercial was created by Venables Bell & Partners and will be aired tomorrow in the third quarter of the game (via).