Hold Tight

ANZ (Australia and New Zealand Banking Group Limited) has launched the beautiful clip "Hold Tight" celebrating "one of the most basic display of human affection". The message is one ANZ has been dedicated to supporting and promoting for a while... because holding "the hand of the one you love is the most basic gesture of affection there is" (via) and for many more reasons.

"The campaign began with us commissioning a study across Australia and New Zealand, where we spoke with people about the concept of holding hands. Among the findings was that the vast majority of people agree that everyone, regardless of sexual orientation or gender identity, should feel comfortable showing affection in public by holding hands. However, the research found this was not always the case in reality."



On their website, the following information can be found:

"Building a culture of respect for all people and communities is one our key organisational values. The inclusion of Lesbian, Gay, Bisexual, Transgendered and Intersex (LGBTI) customers and staff is an important part of that work. (...)

ANZ is proud to be recognised as a Gold Tier employer for LGBTI Inclusion in Australia and Hong Kong, and a Rainbow Tick Accredited organisation in New Zealand. Results of these benchmarks provide us with key areas of focus to inform our approach to LGBTI inclusion.

The success of our super regional strategy depends on us having an engaged, diverse and inclusive workforce, and employees who deeply understand and connect with their colleagues, our customers and communities across our 34 markets.

ANZ is proud to have an LGBTI network available to our employees since 2007. The aim of the ANZ Pride Network is to be a voice, contact point and support mechanism for both LGBTI people and allies as well as to increase diversity, inclusion and respect through active engagement of our people.

ANZ is the Principal Partner of the Sydney Gay and Lesbian Mardi Gras and has been a major sponsor and participant since 2007." (via)

More:
::: ANZ Bank Commercial 2015: The Only Gay TM in the Village: Watch/Listen