The charity's vision is "a world where everyone can love later life".
"Our vision is ambitious. It won't be easy to get there, and it won't be a quick journey, but we believe it's how things should be for older people and we work every day to achieve this."
There is no cure for ageing
because ageing isn't an illness, but a way of life.
And some are better at it than others
Think yourself younger than you really are:
On a crowded bus or tube, offer your seat to a young man
Design a website, invent an app
Take up Zumba, forget to nap
For no-one can predict what's lying in store
With a future more challenging than ever before.
So enjoy the adventure
Time flies, they say, but it's us that fly
Time sits on its hands, as we rush by.
And life has a way of gathering speed
So seize the day, we're a special breed
In the blink of an eye
The wave of a hand
The beat of a heart
The brush of a tear
You are old.
But valued still.
Welcome to the fold. (via)
Voice: Sir Christopher Lee, creative agency: Karmarama, poem: Roger McGough, behind the scene
- Age UK
- Age International