Lady Santa would get lost in the sky but be better at cooking

Elle UK started the #MoreWomen campaign and made headlines when it released a 45-second video that showed what photographs we see every day would look like if men were photoshopped out (watch). Part of the #MoreWomen initiative is a lovely clip showing British children's answers to the question whether a female Santa Claus could get the job of toy delivering done. Mother Christmas would get a headache, would get lost in the sky, wouldn't have the strength to carry the presents and if she had a baby, the baby would crush all the toys during delivery. It is interesting to see how narratives are internalised and how early we start finding it challenging to view a woman in a position of "toy-delivering power" (via and via).



::: Here it is... A couple of children are asked if a female Santa could do the job: WATCH
::: And here another hilarious one: Jimmy Kimmel asks children if a woman can become president: WATCH




Happy holidays!



photograph by Susan Meiselas (NYC, 1977) via and of Sophia Loren via and via and via