Wednesday 31 May 2017

We don't make a "woman's car"

"Women only drive automatic transmissions."

Some car manufacturers actually believe women buy cars for different reasons than men do.
So they build "a woman's car." Oversized, hopelessly automatic and dull.
At Honda we designed just one thing. A lean, spunky economy car with so much pizzazz it handles like a sports car.
If you're bored with cars designed only to get you from point A to point B, without responding to you the driver, maybe you ought to take the Honda Civic for a spin.
We've got a stick shift with an astonishing amount of zip. Enough to surprise you. We promise.
Or, if you prefer, Hondamatic. It's a semi-automatic transmission that gives you convenience, but doesn't rob you of involvment.
Neither one is a woman's car.
Honda Civic.
We don't make "a woman's car".

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image (1974) via