Abstract: Stereotypes of age and gender are examined with 35-yr-old and
65-yr-old men and women as target persons. Age stereotypes were more
pronounced than gender stereotypes; respondents offered more elaborate
free-response descriptions of older targets than of younger targets and
described same-age targets more similarly than same-sex targets. On the rating
scales, older people were judged less likely to possess masculine
characteristics, but ratings of feminine characteristics were largely
unaffected by age. Older people were not uniformly devalued on the
age-stereotypic characteristics, but when negative evaluations occurred they
were of the older targets. Results attest to the importance of a
multidimensional conception of age and gender stereotypes. (Kite, Deaux & Miele, 1991)
- Kite, M. E., Deaux, K., & Miele, M. (1991). Stereotypes of young and
old: Does age outweigh gender? Psychology and Aging, 6(1), 19–27.
doi.org/10.1037/0882-7974.6.1.19
- photograph by Richard Sandler (NYC, 1985) via
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