2.2%

In the United States, the average woman weighs 140 pounds (63.50 kg), the average fashion model 117 pounds (53.07 kg) while being 5'11'' (more than 180 cm) tall. In the United Kingdom, 45% of women are size 16+, people these size make up 2.2% of women shown in advertisements (via).

‘Our campaign found that 57% of adults have never seen themselves represented in the media. This is why we’re committed to representing all body types, so the everyday consumer can feel empowered. It’s important to shed light on the fact that every body is beautiful and that no one needs to conform to typical beauty standards.’ (Yours Clothing)

- - - - - - - -
photograph via