Thursday, 8 February 2018

Nike's Girl Effect

The "Girl Effect" was founded by the Nike Foundation in 2004. Today, the independent creative non-profit is supported by UNICEF, the Bill & Melinda Gates Foundation, the Australian Government, and many more (via).

"We create for young people, in ways they love and interact with. We build vibrant youth brands and we work globally, creating mobile platforms. Everywhere, we use insights into girls’ lives to shape our work, while rigorously measuring its impact. 
We focus on a girl’s whole world, along her entire journey to adulthood. And we create with her, so she can tell her story. 
Through our work a girl can start to express herself, value herself and build relationships. With the belief and support of those around her, she can then seek out the things she needs – from vaccination to education."
Girl Effect

More Nike postings:

::: The Iron Nun: LINK
::: Title IX: LINK
::: "Equality should have no boundaries." Nike.: LINK
::: Football: No to Racism: LINK

image via