Wednesday, 7 February 2018

"There's a Coke for he, and she, and her, and me, and them."

The Super Bowl is the annual championship game of the US-American National Football League but also an investment into marketing for companies which see it as a "social media and PR phenomenon" and "the anchors of extended marketing campaigns" (via). Companies pay about 5 million dollars for a 30-second spot during the game (via).

This year's Coca Cola Company's Super Bowl commercial "The Wonder of Us" celebrates the beauty of diversity and "the things that make us different" (via). Coca Cola is one of the first companies to make a non-binary reference by using the gender-neutral pronoun "them" (via).

image via


  1. Abbie Winterburn7 February 2018 at 11:10

    Look you! Cheers!

  2. I really like the fact that they keep creating Superbowl commercials with clear inclusive messages without getting distracted or intimidated by (last year's) hate reactions. Many thanks for dropping by, Abbie and Sam!