Nothing Beats A Londoner

Here we go, Nike celebrating diversity again, London's diversity.



"The new Cannes Social & Influencer Lions has its first Grand Prix winner: Nike’s “Nothing Beats a Londoner” from Wieden+Kennedy, London. A key component of the campaign is a short film--directed by the Megaforce collective and produced by Riff Raff Films--which centers on enterprising, fiercely competitive, young Londoners who shape sport and culture in the metropolis around them." (via)



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