You Are Not Alone

"The value of a brand could be greater by creating real empathy with the youth, instead of going and selling them a Sprite. We got out of the habitual marketing tone, and out of what we are supposed to do and we ran away from the target clichés."
Maxi Itzkoff, creative director of campaign



The campaign was launched by Sprite Argentina (part of the Coca-Cola company) in November 2019.



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