Tuesday, 22 November 2016

Old Friends

Amazon's short clip - launched ahead of Black Friday and Christmas - tells the story of a Christian priest and a Muslim imam. According to Amazon, its new advert is about "selflessness and thinking of other people". It has a clear and beautiful message: inter-faith friendship in these extremely divisive times (via).

"Our casting reflects this: the gentleman playing the vicar is a practising vicar in London, the gentleman playing the imam is a devout Muslim and the principal of a Muslim school. We used an actual church and mosque for our scenes within the places of worship."
A spokesman for Amazon

"Love this TV commercial for Amazon Prime. Very proud of our ad team."
Jeff Bezos (Amazon.com CEO)