Friday, 29 September 2017

Beauty Warriors

"To be successful, you must be perfect and look perfect—these are our society’s rules, which we all follow without even realizing how ridiculous the standards are. We often forget about the importance of inner beauty."
Evija Laivina

"The series “Beauty Warriors” is (sic) collection of photographs featuring strange and unusual-looking beauty products. All the products were bought on Ebay, and most items were made in China. These products promise instant cures to almost all beauty problems; they fight “problem zones” and promise to cure problems without surgical intervention. Each item visually appeals to me and I tried to show the relationship between beauty product and model."
Evija Laivina

Evija Laivina is an HND Contemporary Art Practice student at Inverness College UHI (via). Her “Beauty Warriors” received the LensCulture Portrait Awards 2017 Student Spotlight Award.

"In today’s world, success is closely tied to perceived perfection. Appropriating the style of traditional portraiture, this series questions the use of products that promise to augment our physical appearance."
Evija Laiviņa

photographs via, copyright by the artist