Wednesday, 5 September 2018

Cleavage Application

“Paramount had organized a party for me. The whole world of cinema was, it was amazing. And then here’s Jayne Mansfield, the last to arrive. And for me it was the time when things became incredible. She came straight to my table. She knew that everyone was watching. She sat and was just … Look at the picture. Where are my eyes looing at? I’m staring ... because I’m afraid they are going to explode from the dress and end up in my plate. In my face you can read the fear. I’m so scared that everything that is forced down in her dress will explode and ends up scattered all over the table.”
Sophia Loren

According to Sevag Kertechian's study carried out in France, female applicants wearing low-cut tops are more successful in being invited to a job interview than women dressed in a less revealing manner. Over three years, Kertechian sent applications of two fictional women whose qualifications and photographs were more or less identical - with the only difference that one was wearing a more revealing outfit and the other a more traditional one. These fictional women applied for jobs in sales and accounting. The results: When wearing a revealing neckline, the applicant was invited to a job interview 19 times more often. Of the 200 sales role applications, the low-cut dress submission received 62 more invitations, of the 200 accountancy applications, there were 68 more interview offers when wearing a low-cut dress. Unfortunatley, the recruiters' gender was not considered as a control variable in this study (via and via and via and via).
"Our results showed interesting trends as low-cut dresses significantly influenced the choice of the recruiters, even for accounting positions. Regardless of the job, whether customer-facing saleswoman or office-based accountant, the candidate with the low cut clothing received more positive answers. The results were quite shocking and negative but not necessarily surprising — they show we need to conduct more research." Kertechian
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Photograph of Sophia Loren and Jayne Mansfield (1957) via